Natural, organic and skin-kind dog shampoo bar

Why coconut soap is a better alternative to traditional dog shampoo.


For years the dog grooming industry has lead the way in increasing the demand for more dog orientated pamper products. You can now treat your dog-about-town to a host of experiences from doggy facials to manicures, deep tissue massages, pawdicures and conditioning hair treatments. But what about those of us that just want to give their pooch a good bath at home – and does anyone pay attention to the ingredients in their dog shampoo?


Our journey of discovery started with Betty, our first fur-born baby, who is just a big lovable, playful ball of squishy gorgeousness, wrapped up in the shape of a French bulldog. As often comes with the territory of bully breeds, Betty developed skin allergies as a pup and after months of various tests, treatments and investigations we never really got to the root of the cause. What is certain, however, is that her skin is a sensitive as her little soul and a fierce bought of paw licking, side scratching and ear rubbing can be set off by household cleaning products, air fresheners and dog grooming products (even those marked as ‘sensitive’).


Learn more about how this lead to us developing DOG-ABOUT-TOWN in the first place and our crusade for more natural and enzyme-free home odour eliminators. Part of any home deodorisation plan is to try and remove the source of the odour. Obviously I’d boot out my husband before removing our beloved dogs from our home, so the next best thing is to make sure your pooch is healthy and clean. So, after developing and launching a fabulous range of odour-neutralising home fragrances we turned our attention to dog shampoos.



We set out 4 key objectives for our dog-about-town shampoo;


  • Must be 100% natural to ensure it is totally skin kind

  • Must be PH balanced to suit the PH levels of dog skin

  • Must be effective at cleaning without stripping hair of its natural oils

  • Must provide an added benefit/nourishment/odour-neutralisation to conventional shampoo


We started researching existing popular dog shampoos to see what they included (and what we could change) and were surprised by the findings. Here’s’ a list of just some of the ingredients in one of the UK’s bestselling ‘SENSITIVE’ liquid dog shampoos: